Effective Date: January 2025

At Shaanxi Aussi Outdoor & Sporting Goods (“we,” “our,” or “us”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains, in simplest of terms, how we collect, use, and protect the data you share with us when you visit our website [aussigroup.com], use our services, or make purchases through our online store.

By using our website and services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect both personal information (data that can identify you) and non-personal information (data that cannot identify you individually) to provide better products and services.

Personal Information

This includes, but is not limited to:

1. Name
2. Email address
3. Phone number
4. Shipping and billing address
5. Payment information (such as credit card details, which are processed securely through third-party payment gateways)
6. Account details (such as username and password)

Non-Personal Information

We may also collect non-personal information, such as:

1. Device and browser type
2. IP address
3. Geolocation data
4. Usage data (such as browsing behavior, pages visited, and time spent on the site)

This information helps us analyze trends, improve our website, and provide a better user experience.

2. How We Collect Your Information

We collect your personal information in the following ways:

1. When you make a purchase: When you order products or services through our online store, we collect your personal and payment details.
2. When you create an account: We collect your information when you register an account on our website to track your orders, preferences, and provide a personalized shopping experience.
3. When you subscribe to our newsletter: If you choose to subscribe to our email communications, we collect your email address for marketing purposes.
4. When you interact with our website: We collect usage data via cookies and other tracking technologies to monitor how you interact with our site.

3. How We Use Your Information

We use the information we collect from you for the following purposes:

1. To process transactions: We use your payment information to process purchases and fulfill orders.
2. To improve our services: We analyze usage data to enhance the functionality and performance of our website and provide a personalized shopping experience.
3. To send marketing communications: With your consent, we may send you promotional emails, newsletters, or product updates.
4. To respond to inquiries: We use your contact information to respond to your inquiries, customer service requests, or feedback.
5. To manage your account: If you create an account, we use your information to maintain and manage your account and provide a customized user experience.

4. Sharing Your Information

We may share your personal information with third parties only in the following situations:

1. Service providers: We may share your data with trusted third-party service providers who assist us in delivering our services, such as payment processors, shipping companies, and email marketing platforms. These third parties are obligated to keep your information confidential.
2. Legal compliance: We may disclose your information if required to do so by law, or if we believe such action is necessary to comply with legal obligations or protect our rights, property, or safety.
3. Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience on our website. Cookies are small data files stored on your device that help us remember your preferences, understand your usage patterns, and improve the functionality of our site.

You can control cookie settings through your browser, but please note that disabling cookies may affect your ability to use certain features on our site.

6. Data Security

We implement a variety of security measures to protect your personal information. These measures include encryption, secure servers, and access controls. However, please note that no data transmission over the internet can be guaranteed to be 100% secure, and while we strive to protect your data, we cannot guarantee its absolute security.

7. Your Rights and Choices

You have the following rights regarding your personal information:

1. Access: You have the right to request access to the personal data we hold about you.
2. Correction: You can request that we update or correct any inaccurate or incomplete information.
3. Deletion: You can request that we delete your personal data, subject to legal obligations.
4. Opt-out of marketing communications: You can opt-out of receiving promotional emails or newsletters by following the unsubscribe link in any email we send or by contacting us directly.

8. Third-Party Websites

Our website may contain links to third-party websites that are not operated by us. We are not responsible for the content or privacy practices of these sites. We encourage you to review their privacy policies before providing any personal information.

9. International Transfers

If you are accessing our website from outside the People’s Republic of China, please be aware that your personal information may be transferred to and processed in the United Republic of Tanzania, where our servers are located. By using our website, you consent to the transfer of your data across borders.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make significant changes, we will notify you via email or a prominent notice on our website. Please review this policy periodically to stay informed about how we are protecting your data.

11. Contact Us

If you have any questions or concerns regarding this Privacy Policy, or if you wish to exercise any of your rights, please contact us at:

Email: hello@aussigroup.com
Phone: +8615529309784